Glamorous women have long been used to advertise products, this is most likely something which will never change. Yet what is interesting is the products that they sell; they reveal evolving cultural norms and consumer tastes.
There is a significant difference between something that is glamourous, and something that is glamourized. The women in Slim Aarons’ photographs were rich and beautiful, they were the epitome of glamour. Miles Aldridge captures something rather different, he mocks the traditional image of the woman in the domestic environment, particularly the perfect housewife of the 50s and 60s.
For my birthday I got a new sewing machine which allows me to do free hand embroidery, so I thought I’d try it out with this cosmetics advert from an old French magazine.
Here’s February’s Édito, a sort-of editor’s letter to keep you updated with this blog. Although January exams are over, the new semester at uni has started and it’s proving to be rather busy. Hopefully I’ll be able to fit in a few blog posts, though I need to prioritise my uni work. I’ll be continuing look at the work of photographers who explore similar themes and ideas as Slim Aarons.